Collaborative ingenuity

At Passaro, we don't just see ourselves as an external agency; we become an integral part of your team. Our style involves collaborating closely, brainstorming creative ideas, and devising strategies that go beyond the ordinary. We believe in transforming concepts into truly effective campaigns that resonate with your target audience.

Listening & tailoring

We understand that every client is unique. At Passaro we listen attentively to your aspirations and objectives. We then tailor campaigns meticulously to ensure that your brand achieves the desired awareness across diverse media platforms. Your vision becomes our mission, and we take pride in bringing it to life.

Experienced & connected

Passaro was founded by sisters Amelia and Charlotte Bird who both share a passion for travel. Their shared commitment to excellence, creativity, and client satisfaction is embedded in the DNA of Passaro. With a wealth of experience and an extensive network, the Bird sisters lead a team dedicated to making your brand soar.

PR & Communications

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Bespoke Strategy & Implementation

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Collaboration & Brand Partnerships

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Social Media Strategy

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Influencer Engagement

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Event Creation

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PR & Communications • Bespoke Strategy & Implementation • Collaboration & Brand Partnerships • Social Media Strategy • Influencer Engagement • Event Creation •

  • Amelia is always super efficient, strategic and thoughtful, the fact that she is also great fun to work with is a not entirely necessary but greatly appreciated bonus.

    Susan d’Arcy, Hotels Expert, The Times & The Sunday Times

  • Passaro work with a curation of gorgeous boutique clients, including Atlanta Trevone and Lime Wood. They are an editor's favourite, because they are lovely to deal with, getting what they need by friendliness and charm rather than pushiness.

    Lydia Bell, Features Editor, Conde Nast Traveller

  • For as long as I've worked with them, the team at Passaro offers that personal approach to PR with effortless execution, so much so they feel more like friends than work relationships. Small and intimate, yet their clients are some of the most successful in the travel and interiors industries, which says it all.

    Sidonie Wilson, Commissioning Editor, The Times Weekend

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